A few months back, Instagram introduced yet another important feature called Instagram reels. Here, members get the chance to create and then upload a video of around 15 seconds. In case you are one such Instagram user, then you must learn more about the reels to extract as many features as you can from this source. The reel feature will actually allow you to not just post video and photos but can also post some of the content creation. There are so many benefits waiting for you to grab from the Instagram reel, and it is time to know more about that.
More about the Instagram Reels:
The Instagram reel can be targeted as a new short video creation feature preferred by the Instagram platform. By using this particular feature, you get the chance to create a very short video. You will have a maximum of 15 seconds in your hand. Here, you get the chance to add filters and music to the video if you want to.
You get the chance to create a quality video of 15 seconds:
Not quite like Instagram stories, which used to last for 12 seconds, these reels will give you the opportunity to upload a video of 15 seconds. Not just that, but it will allow you to add filters and music to the content, which is another plus point to address. This is one way to handle social media hate much like a professional by offering quality responses over here.
The perfect way to get content on the explorer page:
In case you have one open Instagram account, then it is one great way to get featured on the given Explorer page. If you are able to get the video on the explorer page, it will clearly increase the awareness of the brand but will further help you to get some more engagement that might convert later into leads. Now, all you have to know is ways to implement influence marketing, mainly during this pandemic situation, and you are off to a great start.
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The wide range of AR effects, audio files, and filters waiting for you:
The content creation point, as mentioned already, will provide you with options of selecting a wide variety of audio or music files and filters, which you can add to the video. If that is not enough for you, the AR effects that you have applied to the video will help in enhancing the quality of video content. This way, you get more chances to get into the explorer page, even faster than you have anticipated, for sure!
Get a separate section for hashtag pages:
Instagram will be looking forward to promoting this feature among the users in an aggressive manner. That is why it has created a completely different section on the hashtag pages for promoting itself. As a user, you get the chance to feature yourself in that section and get the content in the frontline among the bigger audiences. But, for that, it is mandatory for you to use the specified and relevant hashtags well. If not, then you missed out on a great opportunity for sure.
Easy way to increase the followers’ engagement for the post and brand finally:
It is not hard to state that the Instagram algorithm is a pretty tricky business to deal with, mainly with the new feature making its way. With reels now coming into action, Instagram will do everything possible within its reach to promote new features among users well. So, if you have decided on uploading a video using this feature, then the algorithm will promote the same by promoting content to high-end audiences. It will help you to get some more engagement.
Get your business the high-end visibility:
Reels are not just cool stickers to be used for enhancing the look of the Instagram story, but more than that. Reels will have outstanding visibility, and the top video on exploring feed is almost always the reel content. This form of content is widely displayed larger than the rest of the posts on the page.
- Explore section is mainly used for discovering new content and brands.
- That’s why small and start-up companies are using the help of reels to create content and place that on Instagram with the hope of getting featured on the explorer page.
- Over 70% of users are following at least one brand on this said platform.
- Furthermore, Instagram just announced that they are creating a dedicated Reel tab. It will not be an addition to the explore section as previously thought to be.
- In its place, the Instagram reels will have a clickable button on the new homepage. Some users already have this feature, and it will be rolling out to the rest shortly enough.
Right now, it is very visible and central to use stories on Instagram. Even the IGTV has become quite strong with some of the heavy integrations made within the past few months. Changes are quite rapid in this social media channel because it is gaining more and more people these days and on a daily count.
The same thing is to be done for the reels, mainly as they are trying to get users to spend extra time with them and not on other competitive sites. They are quite well-aware that offering an all-in-one platform will help them out a lot.
A big rush is about to happen:
Instagram users are going to expect a big push for promoting and encouraging the use of the reels within few more months. Users will also get the chance to participate in it at some level or not. It means that you get the chance to connect with some of the target audiences over here. Make sure to learn everything about the reels in detail before you start working on them. You need to learn quite some new points.